Hi, I'm Orly and I'm an industrial designer. I have a BLA in Landscape Architect and an MA in Industrial Designing from the Technion – Israel Institute of Technology. During my masters degree I participated in design workshops at Cornell Tech, NYC and CERN, Switzerland. In those workshops I also studied UX UI courses.

Going back to my childhood memories, I remember taking an interest in art and design. Today, I live and breathe it in all aspects of my life.

Before I start  designing I think about the user. I ask myself, who is he? What are his needs? How can I make the user's experience easier? etc. 

Identifying the user's needs, wants or frustrations helps me in designing the best product for the user. In my experience, a good understanding of the user can dramatically improve the user's life by designing a product that is tailored to address his problems and/or needs.